BUSINESS ACTION CENTER EXPANDS EXPERTISE TO SPANISH LANGUAGE
By Katie Eder/NJBIZ
August 2, 2012
While the New Jersey Business Action Center’s call center has assisted more than 43,000 business owners since its inception to help the state grow, retain and attract businesses and jobs, its lack of Spanish-speaking staff has prevented the state’s 68,377 Latino-owned businesses from accessing the center’s resources and services.
To break through the language barrier and provide answers to these business owners, the BAC has begun to supply Spanish-speaking representatives at its call center.
“It is imperative to our economy that these business owners have full access to the valuable resources we offer,” Lt. Gov. Kim Guadagno said in a statement, noting Latino-owned companies in New Jersey currently earn a combined $10.1 billion in revenue. “The addition of a dedicated Spanish language service ensures that our commitment to counseling all New Jersey business owners is fulfilled.”