NON-PROFIT GROUPS HOPING FOR DONATION BLITZ ON ‘GIVING TUESDAY’ IN WAKE OF SANDY
By James Queally and Eunice Lee/The Star-Ledger
November 27, 2012
Most New Jerseyans have had their fill of “Black Friday,” “Small Business Saturday” and “Cyber Monday.”
But after a weekend spent stuffing stomachs and swiping credit cards, charities around the state and country are hoping residents emerge from their post-Thanksgiving shopping blitz believing it is better to give than receive.
More than 2,000 nonprofit organizations across the nation are championing today as “Giving Tuesday.” They hope they can use the popularity of the weekend consumer craze to remind people to donate to organizations, such as The Salvation Army and Red Cross as they approach their busiest time of the year.
“I really do think going forward it will ingrain itself as a part of the post-Thanksgiving culture,” said Bram Applin, community relations manager for The Salvation Army in New Jersey. “We have a day to give thanks, we have a day to get deals, and now we have a day to give back.”